On Monday, Mastercard announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home grounds and domestic cricket matches.
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Domestic matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI will be included. Moreover, all junior cricket (Under 19 and Under 23) matches will also be added to this list.
"The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI's domestic tournaments are crucial as they are a steppingstone towards making India a strong international side.
The BCCI truly values Mastercard's support in building Indian cricket. This sport is more than a passion point, it's a way of life and we look forward to some innovative experiences for the fans via this partnership and deliver value to Mastercard through this collaboration."
said Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) in an official release
This sponsorship and the activations around it are aimed at enhancing Mastercard's connection with cricket lovers across the country.
For a brand that is highly invested in sponsorships worldwide with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival, and the Australian and French Open tennis tournaments. Meanwhile, Mastercard's tie-up with the BCCI further enhances its prestigious portfolio of partnerships.
"The BCCI is pleased to associate with a global marquee brand - Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for the white-ball series before the T20 World Cup. And also Sri Lanka, New Zealand, and the prestigious Border-Gavaskar Trophy early next year while domestic cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season."
said Jay Shah, Secretary, BCCI
"The 2022-23 season will witness a lot of action across age groups. I am confident that this will be an enriching partnership," Shah added further.