PUMA has roped in the Indian Badminton sensation PV Sindhu as its new brand ambassador, partnering in a multi-year deal.

The German Sports Apparel brand has chosen India as the first country to expand its orbit in the world of sports, marking its official appearance in Badminton.

Ahead of the announcement, PUMA has executed a pioneering move, changing its brand signage to 'PVMA' at several official stores in the country for almost a week.

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PV Sindhu becomes the new brand ambassador of PUMA

PV Sindhu is undoubtedly one of the greatest Indian badminton icons of this generation, surging the excitement of the game into millions of fans in India. The two-time Olympic medalist has achieved numerous accolades throughout her career, popularizing the game among Indian sports fanatics.

Sindhu has not only become the first Indian to conquer five badminton world championship medals, but also she has earned noteworthy honours such as the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Award.

However, Sindhu's unparalleled achievements have injected interest among the youth, and PUMA has adopted the plan to capitalize on the popularity of the 29-year-old.

According to the Google-Deloitte Think Sports report from 2024, India has a growing fanbase of Badminton, which stands at nearly 57 million.

PUMA adopted an unprecedented marketing strategy to draw the interest of Indian sports fans, changing their brand name to 'PVMA' in several stores and many billboards across India for almost a week.

This move left the netizens and fans wondering as some speculated the possibility of onboarding PV Sindhu, whereas the partnership has been made official today.

Many PUMA stores across India have changed their logo and branding to “PVMA”.
This change can be seen in the Indian website as well.

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— sid (@immasiddx) January 11, 2025

However, The partnership between PUMA and Sindhu will debut at the India Open 2025 in New Delhi. This exciting collaboration will bring a high-performance badminton range soon, featuring specialized footwear, apparel, and accessories.

Sindhu has expressed her elation regarding this move, stating the following.

I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges.

“Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court,

Karthik Balagopalan, Managing Director of PUMA India, said:

PV Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. She is the most followed badminton athlete in the world. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions, pushed the boundaries, and paved the way for future generations of athletes.

“As we make our first-ever step into badminton, this association will further our goal to increase PUMA’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet-sport,

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