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Serie A is considering India as a potential host for the Italian Super Cup to expand the tournament's global audience, according to the league's commercial and marketing director, Michele Ciccarese.
Supercoppa Italiana, or the Italian Super Cup, takes place annually. Four teams compete for the trophy: the winners and runners-up of the previous season's Serie A and Coppa Italia.
The Italian Super Cup took place in Riyadh, Saudi Arabia for the 2024-25 season, which was also the 37th edition of this tournament. 2023-24 Serie A runners-up AC Milan defeated defending Serie A champions Inter Milan 3-2 in the final to lift the trophy in January 2025.
India can potentially host the Italian Super Cup in the future
According to REUTERS reports, when asked about India's potential to host the Super Cup, Ciccarese confirmed that this opportunity aligned with the league's strategy.
Ciccarese stated the following during the RCB Innovation Lab Indian Sports Summit.
What we do is to bring our international trophy like the Super Cup in all over the world, for a simple reason, to engage a wider audience and bring the best of that culture,
So, that's exactly what we might do, and take the conversation forward to ... come here and play in India.
Ciccarese suggested that the popular Indian Premier League (IPL) could help promote the country and highlight the successes of other sports, similar to the "Made in Italy" initiative.
"Made in Italy" is how we engaged with all the 20 Serie A clubs, and each club provides one of the important players to promote, not only the city, but the clubs, the territory, the production chain and everything that is around that club,
That's exactly what we are suggesting, or maybe potentially to create a cross-market activation with the IPL together in order to help grow the grassroots, to have the right presence in the 2036 Olympics for Indian football.
Ciao, Scudetto! 🤌
— Royal Challengers Bengaluru (@RCBTweets) March 15, 2025
Signore Virat Kohli 🤝 Signore Michele Ciccarese (Commercial & Marketing Director, Serie A)
In a gesture of mutual respect, leadership values and camaraderie, Virat was presented with the traditional Serie A captain's armband. A moment of bridging gaps… pic.twitter.com/qujB90T81n
India has officially entered the race to bid for the hosting rights of the 2036 Olympics, promoting the country as a growing sports hub. With these positions at stake, bringing the Italian Super Cup to India could be huge for Indian football.